Goldstar / TodayTix
Eventbrite
Scalpr Club
Money flow
You get 50-75% of face value. They keep the rest.
You pay them 3-6% of every ticket sold.
Scalpr pays you. Fixed rate per seat. No % taken.
Brand impact
"50% off tonight", your venue shows up as a deal. Trains regulars to wait.
Neutral, but your tickets are publicly priced and searchable.
Never discounted. Members see credits, not a price. Your brand is untouched.
Who shows up
Deal-seekers who will wait for the discount before buying any show.
Standard buyers, same people who'd find you anyway.
Monthly subscribers, spontaneous, not price-driven. Likely to return at full price.
Timing
Can go live days or weeks in advance, directly competes with advance sales.
Any time, full competition with your own sales channel.
You set the timing. Most venues open inventory closer to showtime so there is no overlap with advance sales.
Commitment
Ongoing relationship, hard to exit without impacting your listing.
Per-event, straightforward but no relationship benefit.
30-day trial, no contract. No minimums, no setup fees.